Privacy Policy

We value your privacy and are committed to protecting your personal information at all times.

Valour Privacy Statement

Valour Rum Privacy Policy
Effective from 1st November 2025 (GDPR Compliant)

At Valour Rum, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information in line with the General Data Protection Regulation (GDPR).

The GDPR is designed to give you more control over how your data is used and how you are contacted. We view this as a positive step forward in protecting your rights and keeping your data secure.

How We Collect Your Information

We collect personal information when you engage with us in any of the following ways:

  • Completing a contact form on our website or landing page
  • Signing up for events, offers, or requesting a call back
  • Social media engagement and agreed connections
  • Direct telephone conversations or face-to-face meetings
  • Business cards provided at networking events or exhibitions
  • Client referrals
  • Purchasing GDPR-compliant data lists
  • Receiving emails or physical correspondence from you

All data is collected on a legitimate interest basis or with your explicit consent.

What Information We Collect

Depending on the interaction, we may collect the following:

  • Name and contact details (email, phone number, address)
  • Business information (industry type, job title, company)
  • Preferences for communication
  • Notes from meetings or calls
  • Approval dates and consent details

Why We Collect Your Information

Your data helps us:

  • Communicate important updates, offers, and news
  • Deliver relevant content and marketing
  • Manage customer service and support effectively
  • Ensure compliance with legal requirements

You will always have the choice to manage how we contact you, or to opt out altogether.

How We Use and Store Your Information

Your data may be temporarily or permanently stored in the following secure locations:

  1. Excel Spreadsheet – Stored securely on Valour Rum computers (password protected and backed up via external drives).
  2. CRM Platform – Encrypted, cloud-based, and GDPR-compliant.
  3. Survey Platform – Encrypted, cloud-based, and GDPR-compliant.
  4. Paper Records – Locked away securely when not in use.

All access is restricted to authorised personnel only, and sensitive data is protected with robust physical and digital security measures.

Your Rights and Choices

You have full control over your data. You can:

  • Request to see the personal data we hold about you
  • Ask us to update, correct, or delete your information
  • Opt out of any or all communications at any time

To exercise your rights, simply contact our Data Protection Officer at:
ops@valour-rum.com

+44 (0)1626 798 007

When We Share Your Information

We do not share your data with third parties for marketing purposes.
Your data is only shared:

  • When required by law
  • To prevent fraud or criminal activity
  • With trusted service providers under strict confidentiality terms

How Long We Keep Your Data

  • Excel spreadsheets – deleted within 90 days unless permission granted
  • CRM entries – maintained until you request removal
  • Paper notes – kept only while relevant to ongoing discussions or agreements

We regularly review our data retention policies to ensure compliance and relevance.

Marketing Preferences & Consent Options

When you engage with us, you may be invited to choose how we stay in touch:

  1. Contact only (no marketing) – for personal, non-promotional communications
  2. Full consent (marketing updates included) – regular updates and offers
  3. No contact or data storage – complete removal from our systems

All marketing consent is handled via a dual opt-in process for transparency and control.

Using Our Website

Our website may contain links to third-party sites. Please note, once you leave our site, you are no longer covered by this privacy policy. We recommend reviewing the privacy policies of any external websites you visit.

If you have any questions or concerns about how your data is handled, please get in touch. At Valour Rum, we’re committed to handling your information responsibly, transparently, and in line with your preferences.

Cheers to trust, transparency, and a damn fine bottle of rum.
— The Valour Rum Family